E-commerce has become a huge part of the economy. The ease and convenience it offers are hard to resist, but e-commerce also runs into some unique problems that more traditional retail doesn't have. One of these is how do you connect with your customers on an emotional level? How can you make them feel like they're not just another order number? It's difficult because we don't get to see or hear our customers in person. That's why Crave is aimed just to do that - Humanizing your digital by leveraging on latest technologies.
Viewing Whatsapp as simply being as a messaging service is a big mistake in the current context. Consumers grow more demanding and impatient, and we believe that WhatsApp hit the sweet spot.